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Privacy Policy

1. General

Boehringer Ingelheim Animal Health UK Limited (“We” or “us”) are committed to protecting and respecting your privacy.
This Privacy Policy (together with our Terms of Use as set out in our Terms of Use and any other documents referred to
in it) applies to your use of:

• The www.boehringer-ingelheim.co.uk website (“Website” or “Site”).
• Any of the services accessible through the Site.

In this Privacy Policy, the terms “personal data”, “processing”, “data controller” and “data processor” shall have the
meaning ascribed to them in the General Data Protection Regulation ((EU) 2016/679).
This Privacy Policy sets out the basis on which any personal data We collect from you, or that you provide to us, will be
processed by us. Please read the following carefully to understand our views and practices regarding personal data
and how We will treat it. By providing us with information about you and/or by continuing to use our Website, you are
accepting the practices described in this Privacy Policy.

This Privacy Policy applies to (including, but not limited to) the sharing by you of information; for example, information
relating to a product, service, business or brand via our Site, to a third party or parties, including (but not limited to) a
friend, acquaintance or contact.
Our Site is not intended for minors under 18 years of age. No one under the age of 18 may provide personal data to or
through the Website. We do not knowingly collect personal data from minors under 18. If you are under 18, please do
not create an account or send us any information about you.
The data controller is Boehringer Ingelheim Animal Health UK Limited, of Ellesfield Avenue, Bracknell, Berkshire RG12 8YS (Company Number 01961886).

2. Personal data We may collect from you

We may collect and process the following personal data about you:
Personal data you give us. You may give us information about you by filling in forms on our Site or registering on our
Site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you
register to use our Site, subscribe to receiving emails from us, subscribe to receive information from us, search for a
product, participate in discussion boards or other social media functions on our Site, enter a competition, promotion or
survey, and when you report a problem with our Site. The information you give us may include your name, address, e-
mail address and phone number and incidents experienced with any product that We manufacture or sell.
Personal data We collect about you. With regard to each of your visits to our Site We may automatically collect the
following information:

• Additional information – if you provide additional information (such as information regarding your professional
standing) in order to access restricted information, then We will collect that information.
• Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet,
your login information, browser type and version, time zone setting, browser plug-in types and versions, operating
system and platform.
• Information that you provide to us for the purpose of registering with us and allowing us to send you email
notifications and/or promotional information.
• Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from
our Site (including date and time); products you viewed or searched for; page response times, download errors, length
of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used
to browse away from the page and any phone number used to call our customer service number.

Personal data We receive from other sources. We may receive information about you if you use any of the other
websites We operate or the other services We provide. (In this case We will have informed you when We collected that
data that it may be shared internally and combined with data collected on this Site.) We are also working closely with
third parties (including, for example, business partners, sub-contractors in technical and delivery services, advertising
networks, analytics providers, search information providers) and may receive personal data about you from them. We
may also collect personal data regarding you from someone you duly authorise to act on your behalf.
From time to time you may be able to visit the Website and deal with us anonymously or by pseudonym. However,
please be aware that if you do not provide us with certain information that We require, We may not be able to provide
you with particular services that you seek.
Personal Data collected for Adverse Event Reporting. We are obliged to report pharmacovigilance relevant
information to health authorities worldwide (including to countries that may have another level of data protection
compared to the EU). The reports will contain details about the incident but only limited personal data:

• For Patients, the report will only contain, age / date of birth / year of birth, gender and initials as provided, but never
the patient’s name.
• For the reporting individuals, the report will include the name, profession (e.g. physician, pharmacist), initials or
address, email and phone number as provided. The contact information is required to be able to follow-up with the
reporter to gain high quality and complete information on adverse events. If the reporter does not wish to provide his
or her contact details to Boehringer Ingelheim or authorities, “Privacy” is entered in reporter’s names field.

3. Cookies

We use cookies and other similar technologies such as pixel tags, embeddable scripts and local storage. Cookies are
small text files that may be places on your computer or other device by websites when you visit them. Cookies enable
us to recognise your device on a subsequent visit by that device to our Website and allow us to deliver a more
personalised experience by providing information to us. Cookies are essential for some website functions and these
functions will not work in the absence of those cookies. You can use the browser privacy functions to clear the cookies
already on your device or to block cookies in the future by altering the browser privacy settings. However, please note
that this may cause some of the functionality of the Website not to work correctly. If you continue to use our Website
you accept the use of cookies. For detailed information on the cookies We use and the purposes for which We use them
see our Cookie Policy.

4. Uses made of the personal data

We use information held about you in the following ways:
Purposes for processing. We may process personal data regarding you for a number of purposes
(including but not limited to): staff administration, advertising; marketing and public relations (please see the
paragraph entitled “Marketing” below for further information); accounts and records; consultancy and advisory
services; research; trading/sharing in personal information; crime prevention; health administration and services;
administration of membership records; information and databank administration; education and journalism; media
collecting, monitoring, researching, and evaluating information from healthcare providers and patients on the adverse
effects of medicines.
Personal data you give to us. We will use this information:

• to provide you with the information, products and services that you request from us;
• to provide you with information about other products and services We offer that are similar to those that you have
already purchased or enquired about;
• to provide you, or permit selected third parties to provide you, with information about products and services We
feel may interest you. Where We permit selected third parties to use personal data regarding you, We (or they) will
contact you by electronic means only if you have consented to this;
• to notify you about changes to our website;
• to ensure that content from our Site is presented in the most effective manner for you and for your computer.

Personal data We collect about you. We will use this information:

• to administer our Site and for internal operations, including troubleshooting, data analysis, testing, research,
statistical and survey purposes;
• to improve our Site to ensure that content is presented in the most effective manner for you and for your computer;
• to allow you to participate in interactive features of our service, when you choose to do so;
• as part of our efforts to keep our Site safe and secure;
• to measure or understand the effectiveness of advertising We serve to you and others, and to deliver relevant
advertising to you;
• to make suggestions and recommendations to you and other users of our Site about products or services that may
interest you or them.

Personal data We receive from other sources. We may combine this information with information you give to us and
information We collect about you. We may us this information and the combined information for the purposes set out
above (depending on the types of information We receive).

5. Marketing

We will only send you marketing material if you consent.
When We send you marketing material, We may monitor whether or not you open and/or click on the material that We
send you.
If you have consented to receive marketing material from us, you have the right at any time to ask us not to process
personal data relating to you for marketing purposes. If you wish to exercise this right, please contact us.

6. Disclosure of personal data

We may disclose personal data to third parties in certain circumstances including (but not limited to) the following:

• to fulfil the purposes for which you provided information regarding you;
• our professional advisers, including lawyers, accountants, tax advisors and auditors;
• regulatory or government bodies including to monitor the effect of medicines or medical devices and also to resolve
complaints or disputes both internally and externally or to comply with any investigation of those bodies;
• if We sell or buy any business or assets, in which case We will disclose personal data regarding you to the
prospective seller or buyer of such business or assets;
• if We are under a duty to disclose or share personal data regarding you in order to comply with any legal or
regulatory obligation or request, or in order to enforce or apply our terms of use or to protect the rights, property, or
safety of Boehringer Ingelheim Limited, our customers, or others;
• third parties to whom We outsource services such as data hosting, analytics, marketing and Site development and
maintenance;
• to business partners, suppliers and sub-contractors for the performance of any services We may provide for you or
any interactions We may have with you as part of your use of the website, including the running and hosting of the
website; and/or
• to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as
defined in section 1159 of the UK Companies Act 2006; and/or
• for any other purposes that you would reasonably expect.

Before We disclose any personal data to a third party, We take steps to ensure that the third party will protect personal
data regarding you in accordance with applicable privacy laws and in a manner consistent with this Privacy Policy.
Third parties are required to restrict their use of this information to the purpose for which the information was
provided.
We may transfer personal data regarding you to overseas recipients for business purposes and operational, support
and continuity purposes, for example, when We use IT service providers or data storage services which are located
overseas. Countries where these recipients are located may have data protection laws which differ to the data
protection laws in your country of residence.
We will disclose personal data regarding you to third parties in order to:

• enforce the Terms of Use, and other agreements or to investigate potential breaches; or
• protect the rights, property or safety of Boheringer Ingelheim Limited, our customers, or others. This includes
exchanging data with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Portions of the Site may involve linking to or using websites or services of our partner networks, third parties,
advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own
privacy policies and that We do not accept any responsibility or liability for these policies or for any personal data that
may be collected through these websites, such as contact and location data. Please check these policies before you
submit any personal data to these websites.

7. Social Media Platforms

Communication, engagement and actions taken through external social media platforms which We attend are subject
to the terms and conditions as well as the privacy policies of those social media platforms.
This Website may use social sharing buttons which help share web content directly from our web pages to the social
media platform in question. Where you use such social sharing buttons you do so at your own discretion. You should
note that the social media platform may track and save your request to share a web page respectively through your
social media platform account. Please note these social media platforms have their own privacy policies, and We do
not accept any responsibility or liability for these policies. Please check these policies before you submit any personal
data to these social media platforms.

8. Where We store personal data

All information you provide to us is stored on our secure servers, or those secure servers of our third-party service
providers. The safety and security of personal data regarding you also depends on
you. Where We have given you (or where you have chosen) a password that enables you to access certain parts of the
Sites, you are responsible for keeping this password confidential. We ask that you do not share a password with
anyone.

Please ensure when sharing information via or from the Site (for example, on social networks or other forums), you do
not submit any personal data that you do not want to be seen, collected or used by other users.
The security of personal data regarding you is a high priority. We take such steps as are reasonable to securely store
personal data regarding you so that it is protected from unauthorised use or access, misuse, loss, modification or
unauthorised disclosure. This includes both physical and electronic security measures. Examples include the use of
passwords, locked storage cabinets and secured storage rooms. Other features include:

• storing information on secured networks consistent with industry standards, which are only accessible by those
employees who have special access rights to such systems;
• using industry-standard encryption technologies when transferring or receiving personal data;
• restrictions are placed on the electronic transfer of files; and
• our IT networks undergo necessary vulnerability testing to continually identify and remediate potential
opportunities for unauthorised data access.

We takes steps to destroy or de-identify personal data when the information is no longer required for any purpose for
which it may be used or disclosed by us and We are no longer required by law to retain the information.
The data that We collect from you may be transferred to, and stored at, a destination outside the European Economic
Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.
Such staff may be engaged in, among other things, the provision of support services or for sending you information you
have consented to via our website. By submitting personal data regarding you, you agree to this transfer, storing or
processing. We will take all steps reasonably necessary to ensure that personal data regarding you is treated securely
and in accordance with this Privacy Policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although We will do our best
to protect personal data regarding you, or procure that personal data regarding you is secured, We cannot guarantee
the security of such data transmitted to our Site; any transmission is at your own risk. Once We have received personal
data regarding you, We use strict procedures and security features to try to prevent unauthorised access.

9. Your rights

Data protection laws give you the right to access personal data held relating to you. To protect your privacy, we may
take steps to verify your identity before taking any action in response to any request. Any access request may be subject
to a small fee to meet our costs in providing you with details of the personal data that we hold relating to you.
We also want to make sure that any personal data relating to you that we hold is accurate and up to date. You may ask
us to correct or remove any personal data you think is inaccurate.
You also have the right, in certain circumstances, to:

• the erasure of personal data relating to you that We hold;
• the restriction of processing of personal data relating to you that We hold; and
• object to our processing of personal data relating to you that We hold.

If you would like to exercise any of these rights or if you have any questions about our processing of personal data
relating to you, please contact us.
We will respect and provide you with all rights in relation to personal data relating to you that We hold, and to which
you are entitled, under applicable law.
If you have a concern about the way We are collecting or using personal data relating to you, We request that you raise
your concern with us in the first instance. Alternatively, you can contact the Information Commissioner’s Office at
https://ico.org.uk/concerns/ (link is external).

10. Changes to our Privacy Policy

We review and amend this Privacy Policy from time to time. Any changes We may make to this Privacy Policy in the
future will be posted on the Site and, where appropriate, notified to you by e-mail. Please check back frequently to see
any updates or changes to our Privacy Policy. The new terms may be displayed on-screen and you may be required to
read and accept them to continue your use of the Site.

11. Contact

Questions, comments and requests regarding this Privacy Policy are welcomed and can be addressed to our Data
Protection Officer by contacting us.
Last Reviewed: May 2018